Tuesday, 11 March 2014

What social, economic & technological context gave rise to the blockbuster film from 1975-1983?

Technological:
- Cinema viewing of movies became less popular in the 1980's due to video tapes and VCR's bringing movies to peoples homes. Making the "summer blockbuster" a draw back to make cinemas more popular to the public again.

- VFX was used in blockbusters to create spectacle to draw the public back, instead of taking the easy/cheaper option of staying at home. 


Social:
- Teen audience's were a huge influence on "summer blockbusters" as they were the most free people at this time, and were the most social.

- New era films made, such as "Disco" and in 1977 "Saturday night fever" was made to appeal mostly to the new teenage audience. 



Economic:
- New markets would be made due to the constant shift in demographics.

- More T.V.'s at home, which meant less cinema addmissons. This then lead on to the blockbuster and its spectacle based films as a last resort for income to again draw people back to cinemas.

- Multiplex cinemas more ment more variety of films. Which would lead to multiple blockbusters being shown at once.

- Multiplex cinemas are usually out of the way usually found to be on the upper floor of a shopping centre but has restaurants and other attractions to bring the demographic in. it is a business that brings funding in to just pay out for more cinema space and new exciting things to bring people in.

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